We transform heroics into heroes
Orcheros is building the operating system for businesses that do real, hard, important work—so excellence becomes systematic, not heroic.
Born from watching good businesses run on chaos
We didn't set out to build project management software. We'd seen enough of those—and watched them gather dust on the shelf while businesses kept running on spreadsheets, sticky notes, and the hope that someone would remember the important things.
The founders of Orcheros came together around a simple observation: the businesses that do the hardest work often have the most accidental systems. Solar installers juggling 90-day install cycles across permits, inspections, and utility coordination. HVAC contractors managing service calls, parts orders, and maintenance contracts. Electricians coordinating crews across multiple job sites.
These aren't small businesses with simple problems. They're complex operations with dozens of handoffs, hundreds of details, and zero margin for error. And yet, most of them run on systems that "just happened"—processes duct-taped together over years of growth, held in place by a few heroic individuals who somehow keep it all from falling apart.
"We kept asking the same question: what if excellence was built into the system, instead of depending on individual heroics?"
That question led us to Deliberate Work—a philosophy and methodology for designing how work actually flows through a business. Not just tracking tasks, but orchestrating the entire journey from request to done. Making sure nothing falls through the cracks. Giving every team member a clear path forward.
Orcheros is the operating system that makes Deliberate Work real. We're building it for the businesses that power the physical world—the trades that keep our homes comfortable, our lights on, and our energy sustainable. They deserve better than software built for office workers pushing pixels.
Our Mission
We transform heroics into heroes—building systems where excellence is built in, not bolted on; where every worker has a clear path forward; and where nothing falls through the cracks.
Our Vision
A world where excellence is systematic, not heroic. Where businesses that do real, hard, important work have operating systems worthy of their craft.
The founder behind Orcheros
Two decades of building systems that work. An obsession with how work actually gets done.
Joe Minock
CEO & Founder
21 years building products at the intersection of technology and operations. Former robotics and automation work in automotive taught him that the best systems make excellence repeatable—not dependent on individual heroics.
Joe leads product vision and strategy, obsessing over how to turn the philosophy of Deliberate Work into software that trades businesses will actually use.
What we believe
These aren't corporate values on a wall. They're the principles that shape every decision we make.
Respect the craft
The people we build for do real, hard, important work. We build software worthy of their craft—not tools that treat them like data entry clerks.
Deterministic beats heroic
When something works, it should work every time. We build systems that produce predictable results—not ones that require superhuman memory.
Everyone in the system
Work doesn't flow if half the team is locked out. That's why we never charge per seat—everyone who touches work belongs in the OS.
Simple is hard
Complexity is easy. Making something simple enough that anyone can use it—while powerful enough to handle real operations—is the real challenge.
Aligned incentives
We win when you win. Our business model ties our success to yours—through success fees and outcomes, not just selling seats.
Continuously improve
Deliberate Work isn't a destination—it's a loop. See, design, orchestrate, improve. We apply the same philosophy to building Orcheros itself.
3,000+
Projects orchestrated
20+
Years working together
$150K
Saved for one customer
0
Training manuals needed
Want to build with us?
We're always looking for people who believe that work should flow deliberately—and want to build the operating system that makes it happen.